2021
Product Design, UX/UI Design
WEB design,
Animation,
Graphic design
Art Director: Anna Chernokozova.
Design: Anna Kalinicheva, Egor Gerasimov, Igor Vyatkin.
Web Design: Egor Gerasimov.
Animation: Egor Gerasimov.
3D Artist: Rod Romantsov.
Your Flavour GmbH is a young but rapidly developing brand specializing in the production of cosmetics, food supplements, and e-liquid for electronic cigarettes, registered in Germany in 2017. The primary goal of Your Flavour is to provide its customers with modern and reliable products that meet high standards of quality and safety.
Also, Your Flavour, has expertise in the field of flavouring and has all the necessary tools to create unique solutions for each customer. Therefore, the company came up with an idea to create a new food product among its range and develop a whole line of flavoured drops from it.
The main problem was that the industry of producing flavour drops for food has been around for quite some time and falls into the category of food additives and ingredients. There are already many players in this field, which makes the competition very tough. As our team has extensive experience in this industry, Your Flavour decided to turn to us to help develop a unique design for their product that would stand out in the market and allow them to establish themselves in the food supplement segment.
When developing the design, we targeted young, creative people aged 18 to 40 who care about their health and nutrition, but also love to experiment with flavours and seek new ways to add originality to their dishes. While also taking into account the client's requirements, we proposed the development of a corporate style that includes a logo, colour scheme, flavour collages, and other elements that emphasize the uniqueness and quality of the product. To attract attention to the new product and help it stand out on the store shelves among competitors, we showed the use of packaging design elements on various media, such as a website, banners, posters, and social media content.
WEB design, Animation, Graphic design
During the competitive analysis and product audit, we noticed that most of the logos in the market were using grotesque typeface, which we found boring and unoriginal. To add more fluidity, we used a calligraphic typeface in the flavour names and logo, resulting in a cohesive composition that was immediately approved by the client. We continued to develop label designs based on the logo.
We created several label variations. Initially, we proposed a colourful, dynamic background and a collage of flavours around the logo. However, later on, we received blue glass bottles that protect the contents from UV rays and preserve the product quality. We realized that this advantage needed to be incorporated into the design. As a result, we redesigned the first option and proposed a new one with a single blue background colour, but with print effects such as foil paper.
We made sure to pay attention to every detail on the label, considering its technical aspects such as the ingredients, instructions, and contact information. We divided it into several sections, using the universal and readable Roboto font family. Taking into account the label's small size (95 x 45 mm), we created a striking and noticeable infographic for the product's application.
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Our campaign showcased the new Kurwa flavors and design through social media, influencer partnerships, and targeted ads. The result was a huge success, with Kurwa gaining new customers and building brand loyalty among existing ones. Our team collaborated closely with the creative director to develop a series of innovative video posts for each flavor, showcasing the unique taste profiles and capturing the attention of potential customers. In addition to the videos, we also developed a collection of witty and humorous quote-based posts that resonated with our target audience. As a result, Kurwa saw an uptick in sales and an overall boost in brand recognition.
The Flavour Drops website was designed in the same style as the brand's corporate identity. We used bright colours and minimalistic design to make the website convenient and appealing to the target audience. Additionally, we developed the design for the brand's social media channels using elements of the corporate identity.
The end result of our work is 20 Dr. Taste flavour drops that capture attention and leave a lasting impression, making the product more recognizable and memorable. As part of the project, we developed not only a brand identity but also ready-made templates for branding various media, simplifying the brand promotion process for the client.
